Posts in New Business

What's in a Name?

How on earth do you come up with a name for your new business? What must it say and how does it encompass your vision and brand? Is it catchy without being kitschy? Does it need to refer to your product or should it elicit some curiosity? Does it lend itself to an interesting logo? And the questions go on and on. It can drive one crazy.

New BusinessKatherine KeatesOctober 30, 2019#fashionscarves, new business, picking a name for the business, fashion scarves, fine art fashion Comments

In case you were wondering...

After six weeks of Lolili being open for business, I decided it was time to reflect upon my new and exciting venture. Although always an entrepreneur at heart, it wasn’t until a career-ending accident over four years ago literally knocked me on my head, wrenched my arm, and said…Ok, it’s time!

New BusinessKatherine KeatesOctober 18, 2019new business, Lolili, faskion scarves, scarves, cashmere, cashmere blend, Italian fabric, wearable art, fashion, fine art fashion Comment